A strategic shift in the post-pandemic landscape<\/h3>\n\n\n\n
Located in the heart of Athens and offering 513 rooms<\/strong>, President Hotel is one of the largest and most recognizable hotels in the Greek capital. For decades, it has catered to both business travelers and leisure guests, combining large-scale hospitality with refined service.<\/p>\n\n\n\n Like many hotels around the world, the pandemic disrupted long-standing models and exposed the fragility of revenue streams based purely on flexible bookings. The team at President Hotel quickly understood that guest expectations had changed.<\/p>\n\n\n\n \u201cAfter the COVID-19 period, we saw a clear shift in traveler behavior\u2014guests were more cautious and concerned about the risks involved in booking trips.\u201d<\/mark><\/em><\/p><\/blockquote>\n\n\n\n In this new environment, the hotel needed more than just a rate plan \u2014 it needed a strategy to restore confidence<\/strong>, secure early revenue, and minimize last-minute disruptions. That\u2019s where BeSafe Rate<\/strong> came into play.<\/p>\n\n\n\n \u201cIt was a strategic move to rebuild guest confidence and secure revenue stability in a post-pandemic travel landscape.\u201d<\/mark><\/em><\/p><\/blockquote>\n\n\n\n Before using BeSafe Rate, President Hotel had opted for a fully flexible pricing approach. This allowed them to stay competitive and attract hesitant guests during uncertain times \u2014 but it came at a cost.<\/p>\n\n\n\n \u201cI only had flexible rates, this allowed me to receive bookings, but with a higher cancellation rate.\u201d<\/em><\/p><\/blockquote>\n\n\n\n The hotel was facing the classic trade-off: more bookings, but less reliability. To address this, they chose to phase out non-refundable rates and introduce a more balanced option: a prepaid, insured rate that protects both sides<\/strong>.<\/p>\n\n\n\n \u201cI replaced my Non-Refundable with BeSafe Rate and since then I experience an increase in prepaid bookings, but more importantly I no longer receive complaints or chargebacks.\u201d<\/em><\/p><\/blockquote>\n\n\n\n This change not only secured payments in advance but also provided reassurance to guests \u2014 a rare win-win in a highly competitive environment.<\/p>\n\n\n\n The adoption of BeSafe Rate at President Hotel was not just a change in pricing \u2014 it became a pillar of their revenue strategy<\/strong>. The impact was visible on multiple fronts:<\/p>\n\n\n\n \u201cWe\u2019ve implemented BeSafe Rate at our property and have seen clear benefits, especially in securing prepaid bookings while offering added value to our guests.\u201d<\/em><\/p><\/blockquote>\n\n\n\n By offering insurance within the rate itself, the hotel was able to create a strong differentiator against online travel agencies \u2014 one that resonated with guest concerns and expectations.<\/p>\n\n\n\n \u201cThe included travel insurance gives guests peace of mind, which has helped boost direct bookings and reduce last-minute cancellations and no-shows.\u201d<\/em><\/p><\/blockquote>\n\n\n\n \u201cIt\u2019s a smart solution for hotels looking to improve cash flow and enhance their guest offering without increasing operational workload. Highly recommended for properties that prioritize early revenue and guest reassurance.\u201d<\/em><\/p><\/blockquote>\n\n\n\n \u201cBeSafe Rate has had a very positive impact.\u201d<\/em><\/p><\/blockquote>\n\n\n\n \u201cThe hotel was designed by Ioannis Vikelas in 1974 and opened its doors 4 years later. The space has been fully renovated since, but one thing remains unaltered: our dedication to offering unforgettable stays for almost half a century now.\u201d<\/em><\/p><\/blockquote>\n\n\n\n President Hotel is much more than just a place to stay. It\u2019s a business hub, an event venue, and a lifestyle destination. With panoramic views from the Penthouse 21 Rooftop Pool Bar<\/strong>, contemporary Mediterranean cuisine, and high-end event spaces, it blends tradition with modern sophistication \u2014 welcoming every guest with a signature Athenian warmth.<\/p>\n\n\n\n BeSafe Rate helps hotels protect their revenue while offering guests peace of mind.<\/p>\n\n\n\n \ud83d\udc49 <\/a><\/strong>Book a free demo or discover how BeSafe Rate can benefit your hotel<\/strong>.<\/a><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" How President Hotel reduced cancellations and boosted direct bookings with BeSafe Rate TL;DR: Discover how President Hotel in Athens increased direct bookings by 30% and reduced cancellations by 10% by switching to BeSafe Rate. In this success story, you\u2019ll learn why a leading 513-room property chose to move away from flexible-only pricing and how travel […]<\/p>\n","protected":false},"author":12,"featured_media":12193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[136],"tags":[],"yoast_head":"\n![\"\"](\"https:\/\/besafesuite.com\/wp-content\/uploads\/2025\/07\/imgi_12_President_Hotel_Athens_DRONE_BUILDING-9-1024x683.webp\")
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\n\n\n\nFrom flexible to protected: a smarter rate strategy<\/h3>\n\n\n\n
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\n\n\n\nTangible results, measurable impact<\/h3>\n\n\n\n
\n\n\n\nA solution worth recommending<\/h3>\n\n\n\n
In one sentence?<\/h4>\n\n\n\n
\n\n\n\nAbout President Hotel<\/h3>\n\n\n\n
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\n\n\n\nWant to see similar results at your hotel?<\/h3>\n\n\n\n