{"id":13912,"date":"2026-06-10T10:03:30","date_gmt":"2026-06-10T08:03:30","guid":{"rendered":"https:\/\/besafesuite.com\/?p=13912"},"modified":"2026-06-10T10:11:08","modified_gmt":"2026-06-10T08:11:08","slug":"the-views-direct-booking-strategy-besafe-rate","status":"publish","type":"post","link":"https:\/\/besafesuite.com\/en\/the-views-direct-booking-strategy-besafe-rate\/","title":{"rendered":"How The Views strengthened its direct booking strategy with BeSafe Rate"},"content":{"rendered":"\n<h2 id=\"h-a-more-effective-approach-to-direct-bookings\"><strong>A more effective approach to direct bookings<\/strong><\/h2>\n\n\n\n<p>For hotels, strengthening the direct booking channel means giving guests a clear reason to book through the official website.<\/p>\n\n\n\n<p>Price remains important, but it is no longer the only factor influencing the decision. Travellers are increasingly looking for a solution that combines value, simplicity and protection in case something unexpected happens.<\/p>\n\n\n\n<p>This was the starting point for The Views, which introduced BeSafe Rate as a core part of its direct booking strategy.<\/p>\n\n\n\n<p>The objective was not only to compete on price, but also to offer guests greater flexibility and additional value.<\/p>\n\n\n\n<p>By combining a slight pricing advantage with insurance protection, The Views was able to offer an alternative to the traditional flexible rate while improving the quality of its direct bookings.<\/p>\n\n\n\n<h2><strong>Reducing the impact of last-minute cancellations<\/strong><\/h2>\n\n\n\n<p>One of the main challenges faced by The Views was the high number of last-minute cancellations.<\/p>\n\n\n\n<p>These cancellations do not only affect occupancy levels. They also make forecasting more complex, increase revenue volatility and have a direct impact on cash flow.<\/p>\n\n\n\n<p>By introducing BeSafe Rate, The Views was able to secure revenue earlier while still offering guests a protected booking option.<\/p>\n\n\n\n<p>This created a more balanced model: greater predictability for the property and greater reassurance for travellers.<\/p>\n\n\n\n<h2><strong>Measurable results across two properties<\/strong><\/h2>\n\n\n\n<p>The introduction of BeSafe Rate generated clear results across two properties within The Views portfolio.<\/p>\n\n\n\n<ul><li><strong>At The Views Baia, the cancellation rate decreased by 48%.<\/strong><\/li><li><strong>At The Views Oasis, revenue increased by 125% compared with the previous period.<\/strong><\/li><\/ul>\n\n\n\n<p>These figures reflect two complementary benefits of the same strategy: greater booking stability and stronger revenue performance.<\/p>\n\n\n\n<p>They also show how a rate strategy can become a practical tool for improving the quality of direct bookings and supporting more effective revenue management.<\/p>\n\n\n\n<h2><strong>A rate designed around the way travellers book today<\/strong><\/h2>\n\n\n\n<p>Booking behaviour is evolving.<\/p>\n\n\n\n<p>Travellers are more cautious, but they are also increasingly value-driven. They want a competitive rate, while still knowing they are protected if their plans change unexpectedly.<\/p>\n\n\n\n<p>BeSafe Rate responds to this need with a simple proposition: a more attractive alternative to the flexible rate, combined with insurance protection.<\/p>\n\n\n\n<p>For guests, this makes the booking decision easier.<\/p>\n\n\n\n<p>For hotels, it provides a way to offer greater value without compromising revenue predictability.<\/p>\n\n\n\n<h2><strong>A strategic tool for the direct channel<\/strong><\/h2>\n\n\n\n<p>For The Views, BeSafe Rate is no longer simply an additional rate option.<\/p>\n\n\n\n<p>It has become an integral part of the group\u2019s pricing and direct booking strategy.<\/p>\n\n\n\n<p>The experience of The Views shows how a prepaid insured rate can support a stronger commercial model: less exposed to cancellations, more predictable and more competitive on the direct channel.<\/p>\n\n\n\n<h2><strong>Strengthen your direct booking strategy<\/strong><\/h2>\n\n\n\n<p>Would you like to reduce the impact of cancellations and improve the quality of your direct bookings?<\/p>\n\n\n\n<p>Discover how BeSafe Rate can support your property.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/besafesuite.com\/besaferate\/en\/tariffa-assicurata-hotel\/information-form\/\">Book a demo<\/a><\/strong> <\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/VQOvY991HXE\">Watch the full interview<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A more effective approach to direct bookings For hotels, strengthening the direct booking channel means giving guests a clear reason to book through the official website. Price remains important, but it is no longer the only factor influencing the decision. Travellers are increasingly looking for a solution that combines value, simplicity and protection in case [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":12544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v18.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How The Views strengthened its direct booking strategy with BeSafe Rate - BeSafe Group<\/title>\n<meta name=\"description\" content=\"Discover how The Views used BeSafe Rate to strengthen its direct booking strategy, reduce cancellations by 48% and increase revenue by 125%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/besafesuite.com\/en\/the-views-direct-booking-strategy-besafe-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How The Views strengthened its direct booking strategy with BeSafe Rate\" \/>\n<meta property=\"og:description\" content=\"Discover how The Views used BeSafe Rate to strengthen its direct booking strategy, reduce cancellations by 48% and increase revenue by 125%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/besafesuite.com\/en\/the-views-direct-booking-strategy-besafe-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"BeSafe Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T08:03:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:11:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/besafesuite.com\/wp-content\/uploads\/2025\/11\/Progetto-senza-titolo-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1929\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iolandagiannone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/besafesuite.com\/en\/#website\",\"url\":\"https:\/\/besafesuite.com\/en\/\",\"name\":\"BeSafe Group\",\"description\":\"The future of safe travel\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/besafesuite.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/besafesuite.com\/en\/the-views-direct-booking-strategy-besafe-rate\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/besafesuite.com\/wp-content\/uploads\/2025\/11\/Progetto-senza-titolo-9.png\",\"contentUrl\":\"https:\/\/besafesuite.com\/wp-content\/uploads\/2025\/11\/Progetto-senza-titolo-9.png\",\"width\":1929,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/besafesuite.com\/en\/the-views-direct-booking-strategy-besafe-rate\/#webpage\",\"url\":\"https:\/\/besafesuite.com\/en\/the-views-direct-booking-strategy-besafe-rate\/\",\"name\":\"How The Views strengthened its direct booking strategy with BeSafe Rate - 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