A more effective approach to direct bookings
For hotels, strengthening the direct booking channel means giving guests a clear reason to book through the official website.
Price remains important, but it is no longer the only factor influencing the decision. Travellers are increasingly looking for a solution that combines value, simplicity and protection in case something unexpected happens.
This was the starting point for The Views, which introduced BeSafe Rate as a core part of its direct booking strategy.
The objective was not only to compete on price, but also to offer guests greater flexibility and additional value.
By combining a slight pricing advantage with insurance protection, The Views was able to offer an alternative to the traditional flexible rate while improving the quality of its direct bookings.
Reducing the impact of last-minute cancellations
One of the main challenges faced by The Views was the high number of last-minute cancellations.
These cancellations do not only affect occupancy levels. They also make forecasting more complex, increase revenue volatility and have a direct impact on cash flow.
By introducing BeSafe Rate, The Views was able to secure revenue earlier while still offering guests a protected booking option.
This created a more balanced model: greater predictability for the property and greater reassurance for travellers.
Measurable results across two properties
The introduction of BeSafe Rate generated clear results across two properties within The Views portfolio.
- At The Views Baia, the cancellation rate decreased by 48%.
- At The Views Oasis, revenue increased by 125% compared with the previous period.
These figures reflect two complementary benefits of the same strategy: greater booking stability and stronger revenue performance.
They also show how a rate strategy can become a practical tool for improving the quality of direct bookings and supporting more effective revenue management.
A rate designed around the way travellers book today
Booking behaviour is evolving.
Travellers are more cautious, but they are also increasingly value-driven. They want a competitive rate, while still knowing they are protected if their plans change unexpectedly.
BeSafe Rate responds to this need with a simple proposition: a more attractive alternative to the flexible rate, combined with insurance protection.
For guests, this makes the booking decision easier.
For hotels, it provides a way to offer greater value without compromising revenue predictability.
A strategic tool for the direct channel
For The Views, BeSafe Rate is no longer simply an additional rate option.
It has become an integral part of the group’s pricing and direct booking strategy.
The experience of The Views shows how a prepaid insured rate can support a stronger commercial model: less exposed to cancellations, more predictable and more competitive on the direct channel.
Strengthen your direct booking strategy
Would you like to reduce the impact of cancellations and improve the quality of your direct bookings?
Discover how BeSafe Rate can support your property.