BeSafe Group proudly announces the extraordinary results achieved through its collaboration with VOIhotels, one of its earliest partners since 2020.
In 2024, VOIhotels has once again set a new record for insured bookings with BeSafe Rate. The VOIhotels group, which boasts 26 properties in exotic and paradise-like destinations such as Sardinia, Sicily, Puglia, and Calabria, has integrated all types of BeSafe products into its offering: BeSafe Summer, BeSafe Winter, and the classic BeSafe Rate Plus.
Thanks to this strategy, the group has achieved significant results, such as an increase in direct bookings and prepaid reservations, as well as a reduction in operations related to customer refund requests.
VOIhotels’ success has been driven by the strategic decision to adopt BeSafe Rate not only as a tool for disintermediation but also as a yielding strategy, dynamically managing the pricing of the BeSafe rate. This choice has proven successful, not only for its simplicity and effectiveness compared to other market offerings but also for its positive impact on revenue and operational efficiency.
Angelo La Riccia, Chief Commercial Officer of VOIhotels, highlighted how the percentage of BeSafe Rate bookings out of total prepaid reservations from direct website has reached 97% in VOIhotels properties and 70% in VRetreats, with a year-over-year growth of 190% for VRetreats. The weight of the BeSafe insured and prepaid rate on total direct bookings has been significant for the entire group, reaching 40% for VOIhotels properties and 25% for VRetreats. These numbers confirm the added value that BeSafe Rate has brought to the entire hotel chain.
Alessandro Bartolucci, CEO and co-founder of BeSafe Group, stated:
Collaborating with a prestigious partner like VOIhotels allows us to demonstrate the effectiveness of our simple and innovative insurance solutions. The success of this partnership confirms BeSafe’s ability to adapt to hotel needs and offer products that improve guest experience while ensuring security and peace of mind with guaranteed refunds within 7 days. After four years, we are proud to continue working together to achieve new goals and carry forward our mission of making travel safer and more reliable.
For the coming year, BeSafe Group and VOIhotels aim to consolidate these results and achieve new objectives, continuing to revolutionize the booking experience and ensuring worry-free stays for their guests.
Press release written by Ferdeghini Comunicazione