Insurance is no longer a “nice to have.” It’s a travel essential.
The European travel insurance market is experiencing unprecedented growth: valued at USD 10.8 billion in 2025, it is projected to reach USD 32.1 billion by 2033, with a compound annual growth rate of 14.5% over the forecast period.
This trajectory confirms what we’ve believed from the start: insurance is becoming a cornerstone of modern travel. Behind this shift are not just changing traveler habits, but a structural evolution in how protection, technology, and user experience intersect.
Back in 2018, we built BeSafe Group on this very conviction — that insurance would evolve from “optional” to “expected.” What was once a bold vision is now shaping an entire market.
+40% Insured Bookings in Q1 Compared to 2024
The first quarter of 2025 closed with EUR 25 million in insured transaction volume. Hospitality remained the leading sector, accounting for 85% of the total, while the tour operator and OTA segment continued to show strong growth.
In terms of geography, seaside destinations still dominate (63%), but urban properties stood out with a remarkable +64% year-over-year increase.
This growth is visible both in the number of active properties and in bookings, confirming that protection and flexibility are becoming increasingly relevant, even in business travel and city breaks.
BeSafe Group appeals to both travelers and hoteliers
Two key figures reflect the market’s growing interest in insured bookings:
a +30% increase in partners using BeSafe Rate, and a +35% rise in bookings compared to Q1 2024. These numbers show that our insurance model is not just appreciated by hoteliers, but also increasingly chosen by end customers.
Today, offering security isn’t an extra — it’s a core part of what travelers expect.
A strong January, followed by stable growth
2025 got off to a flying start, with January recording a +53% increase over the same month in 2024. Early bookings were strong, especially for seaside and urban destinations.
February and March saw steadier, but consistent, growth. This pattern confirms a maturing market and greater booking awareness among travelers.
Loyalty as a strategic metric
One of the metrics we monitor most closely is the longevity of our client base.
Customer retention is not just a sign of satisfaction — it reflects the depth of our long-term partnerships and our ability to support hotels through every phase of their growth.
Looking at active clients by year of acquisition, we see a positive trend in multi-year loyalty, which tells us we’re building something more meaningful than short-term numbers: lasting, value-driven relationships.
Looking ahead
Q1 2025 brought us meaningful confirmations: that the market sees insurance as a value lever, that our solution continues to align with sector needs, and that the intersection between technology, insurance, and hospitality is no longer a trend — it’s here to stay.
If we celebrate this quarter, it’s only to fuel our ambition for the next.
If you want to know more about BeSafe Group or if you want to discover new insurance products for your business, you can request a free demo with one of our experts.